Frithjof Netzer leads the digital transformation at BASF across divisions, regions and functions with the BASF 4.0 project. Digital core technologies such as internet of things, big data analytics, mobility devices and augmented reality are systematically merged with BASF’s value chain. This includes procurement, supply chain, logistics, engineering, manufacturing, marketing & sales, and innovation. Based on this, BASF adds value to customers through digitally enabled products and services. Horizontal and vertical connections are used to increase the effectiveness and efficiency of customer and supplier interactions.
Frithjof joined BASF in 1999 and held a variety of business and procurement leadership roles in coatings, hygiene, petrochemicals and performance chemicals. His jobs were located in Germany, the USA and Hong Kong. He holds a doctoral degree in business administration from the University of Münster, based on research work in the airline industry.